• Support children in learning about the Echizen lacquerware industry.

• Promote the use of lacquer products that can be repainted and repaired, and can be used for a long time.

• Widely promote the antibacterial properties of lacquer.

• We will promote local production and consumption by collecting lacquer through lacquer tree conservation and preserve the Satoyama area.

• We focus on lacquer, a natural paint that has been used for over 10,000 years, and are working to develop sustainable production areas through education, training successors, new product development, and maintenance of lacquer trees.